|Posted by peteklein on April 11, 2015 at 11:10 AM|
Rachel wows IDA
LAKE PLEASANT—Rachael Pohl knows how to sell a product and the young entrepreneur from Raquette Lake pulled out all stops when she met with the Hamilton County Industrial Agency in an effort to show them why they should approve her request for a loan that if granted would take her business up to a new level.
Pohl is the owner of Rachel’s Raquette Lake Elixir, a Bloody Mary’s mix she invented while working as bartender, beverage manager and special events coordinator on her father’s (Dean Pohl) cruise ship, the W.W. Durant on Raquette Lake.
According to Rachel, it was her brother Jim who suggested she start bottling her mix and she decided to do just that.
Racheal said she contacted Cornell University and applied for a scheduled process which would allow her to start producing her mix in Raquette Lake Navigation’s commercial kitchen. She started off in 2009 making one case per batch and that took three hours due to the sanitation, heating and filling process.
Demand increased and she knew she had to kick it up a notch. She started making multiple batches at a time, using every burner on the stove, whenever the kitchen was free. In 2012, she hit the road, passing out samples and acquired sixty new customers.
The following winter, after much consideration, she decided that she just didn’t have the time to make the Elixir to keep up with the demand. She contacted a processing facility in Central New York who would bottle her mix for her, using her exact recipe. That was the key. She was the able to use her time selling, instead of stirring the pot, waiting for the mix to come up to temperature.
Rachel has since formed many relationships with beer distributors all over New York State to help expand distribution and will soon expand into Massachusetts. Hundreds of retail grocery stores, beverage centers, convenience stores, gift shops, drug stores, restaurants and taverns now carry her Elixir Bloody Mary mix.
Rachel told the IDA she was there because she now has the opportunity to expand her market by wholesaling her mix to distributors who sell to bars and liquor stores but to do that she will need to add 1% alcohol to her mix and this will further result in the need to have the product bottled in minimum quantities of 2,000 cases. The non-alcoholic mix has a 100 minimum case run. It is because of this large number of cases needed that she came before the IDA, seeking the seed money to purchase the initial inventory needed to expand into liquor stores in New York State.
After holding an executive session to discuss the details of the loan request, IDA Chairman Brain Towers announced the board had come to an agreement to loan up to $50,000 to Pohl at 2% interest for 10 years. The loan is secured by inventory.
Board members complimented Pohl for her excellent presentation and wished her well in her efforts to succeed.
Two quotes were received to appraise three properties adjoining the Oak Mnt. Ski Center the IDA owns and wishes to be put on the market.
Douglas Chamberlain of The Whittaker Appraisal Group, Northville, quoted $275 for each of the three properties and The Orr Appraisal Service, Glens Falls, quoted $1,100 for all three properties ($366.66 each).
The board accepted the low bid from Chamberlain.
This was the last meeting and the last official act for William (Bill) Osborne, who commented at the end of the meeting, “It’s been good working for you and I thank you for all your support over the years.”
To celebrate the occasion, Christy Wilt, who will now be taking over for Osborne and has been learning the ropes from him, baked a chocolate cake and a Hawaiian cake which were much appreciated and enjoyed by all.